The creation, development, and ongoing management of an emotional and psychological connection between products/businesses and their target market.

The formulating, structuring and organization of visual information with a goal of eliciting an emotional response or connection in the target audience while aiding in communication.

The creative convergence of digital arts, technology and business for the purpose of expression, communication, social interaction and education.

The buying and selling of products and/or services online, or any other financial transaction conducted via an automated online platform.